
A great website can do wonders for your business. However, while there’s plenty your web programmer or designer can do to get you noticed, it’s the words on the page that should be telling your visitors what they want to know.
This is where I come in.
Butterfly Copywriting provides quality, search engine optimised copy for websites, and other writing and editing services. The copy I write is informative, relevant and easy to read, so that your potential customers and clients get the information they come for.
If you’d like someone to write copy for your next website project, take a look at what I can do and get in touch – I’d be happy to hear from you.
If it’s not website copy you’re looking for, have a look at my services and see if you think I can help you.

When this website was redesigned in November 2008, I rewrote most of the existing copy, including search engine optimisation, metadata, and creating a consistent style.
This US-based social networking site for dogs needed copy for its Facebook application page. I provided brief, succinct copy for the application, describing the site for Facebook users.
I rewrote the copy for each page on this site for a New Zealand market research company. The new copy matches the feel of the site design, and provides the information a potential client might look for, without providing too much confusing technical detail.

Welcome! My name's Lucy Smith and Butterfly Copywriting is my baby! I'm based in Hamilton, New Zealand, but through the wonders of modern technology have worked with clients based in New Zealand and in North America. I've had a number of writing jobs over the years, and have worked in Hamilton, Auckland and Wellington.
I'm a firm believer in the difference that good copy can make to your website's chances of making, and keeping, customers.

