I’ve always enjoyed the written word. I like to read and I like to write. For this reason, it’s always frustrated me to see anything that could be made so much better with quality writing. The best-looking website in the world will still be unsuccessful if nobody stays on it because they can’t find the information they’re looking for. Butterfly Copywriting is about making the internet a more reader-friendly place, for myself and for your potential clients.

Born and raised in New Zealand, I completed my Bachelor of Arts in 2005 at the University of Waikato in Hamilton, majoring in English.

Apart from liking correct punctuation and spelling, I also have a passion for animals and hold a Certificate in Animal Management (Canine Behaviour and Training) from Unitec New Zealand.

While I was at university, I had the ideal part-time student job – working as news reporter, and later news editor, for the student magazine Nexus. After a stint in communications at Victoria University of Wellington, I moved north to Auckland and began my dog training course – and moved back into the crazy world of student media, joining Unitec’s In Unison as sub-editor. Now I’m back in Hamilton and copywriting full-time.

Apart from writing, reading and playing with dogs, I love travel, music and cooking.