Ask any teacher I’ve ever had – I’ve always enjoyed the written word. I like to read and I like to write.

That’s why it frustrates me so much to see any advertising or marketing that could be so much better and more useful with decent writing. The best-looking website in the world is still no good if the information’s buried or just not there, and even the slickest, most expensive brochure will go in the bin if no compelling reasons are given to buy what it’s selling.

Butterfly Copywriting cares about content, and about writing words that help you and your customers.

From an early age, I cared a lot about correct spelling – even correcting the spelling on my mother’s shopping lists!

So I was probably always going to do something involving writing.

Born and raised in New Zealand, I completed my Bachelor of Arts in 2005 at the University of Waikato in Hamilton, majoring in English. I had a great student job – working as news reporter, and then news editor for Waikato’s student magazine, Nexus. Then I moved to Wellington, had a stint working in communications and marketing at Victoria University, changed my whole life and moved up to Auckland, where I laid off the writing and spent a year studying dog behaviour and training, something which remains a passion of mine.

The writing nudged its way back into my life, though, when I had the opportunity to write copy for a site Timeshifting Interactive was working on, and the rest, to use an overworked cliche, is history.

Apart from books, quill and ink, and playing with dogs, I also like travel, cooking, art deco, and in my thirst for learning new things, I’m teaching myself photography and sewing.