Butterfly Copywriting Blog


Winter viruses: none shall pass!

June 18th, 2010

Flickr user: (matt)

One of the joys of self-employment is that when you first feel the niggle of a winter malady coming on, you can launch a pre-emptive strike to ward it off, employing tactics that would be completely inappropriate for a public workplace.

Need to stay warm? Ditch the nice clothes, and stay in your pajamas, or better still, a onesie. Feel like you need a nap? Get a hot water bottle, and snuggle up in bed for an hour. And you can eat foods that have huge benefits for keeping your immune system humming, but which should never enter a public area. I’m talking, of course, about raw garlic.

Yesterday I started feeling a bit more grumpy than usual, my nose started running, and I wasn’t happy with the way the back of my throat was feeling. It’s vital that I stay healthy, because I’m off to a wedding in a week that will involve a plane trip and a holiday. Last time I flew with a cold I was almost in tears from the pain on descent, and nobody wants to be the person coughing all through the ceremony.

So I did some research into what I could do to nip it in the bud fast, but which didn’t involve drugs. I’ve been a fan of lemon and honey in the past, and ginger and garlic, but I was interested to read a bit more about garlic. Anecdotally, it’s been used for centuries for its antibacterial and antiviral properties, and is best used crushed because that releases allicin, thought to be the active compound. More information can be found here.

After an initial dose of two cloves, I’ll take another one tomorrow, and for a couple more mornings before we leave. Hopefully by then I’ll have results that will enable me to stay healthy. And as for my partner, with whom I share the office? Well, he’ll have to put up with me being all garlicky for a couple of days, but better him than an office full of workmates!

Native bird love

May 19th, 2010

Environment Waikato, the council responsible for environmental issues in my region, are working on a great project that’s making me very happy.

Tui
Photo: http://commons.wikimedia.org/wiki/File:NewZealandTuiOnFlax_brightcrop.jpg

The Hamilton Halo project has been working hard to bring back native New Zealand birds, such as the tui and bellbird, into Hamilton’s suburbs. Apparently these birds, tui especially, used to be common in this city but predators and loss of habitat caused them to vanish.

When I first moved to Wellington in 2006, I lived in an old house atop a hill in Brooklyn that had a kowhai tree outside my bedroom window. Every morning I’d wake up to the distinctive call* of the tui, and it was amazing, as I’d only ever seen them in free-flight aviaries in zoos.

Now though, back in Hamilton, I’m regularly hearing them, and the other day was lucky enough to see a pair in a tree at my house. It gives me a real sense of being ‘home’ to have these unique New Zealand birds around the place, and hearing them never fails to make me smile.

So good on you Hamilton Halo. What a gift you’re giving Hamilton.

*Call from Environment Waikato site, provided by the Department of Conservation.

Stupid things I’ve done in the line of duty

May 4th, 2010

You know that sinking, tight-throat feeling when you realise you’ve done something really stupid and avoidable and there’s nothing you can do about it? I’m guilty of all of these:

Photo: http://i120.photobucket.com/albums/o166/jlbyler/FACEPALM.jpg

Got the person’s name wrong at the top of an email
There are variations on this. You might be sending an identical email to a number of people and have left the ‘Dear XXX’ at the top. (Bonus points if it’s an invoice!) Or you might have cut and pasted a previously sent email, and forgotten to change the name at the top. Or, my favourite, you type in ‘Dear wrong-but-very-similar name’ and don’t notice until you’ve hit ‘send’. And there’s nothing you can do but resend the email and hope they don’t notice the name and assume a glitch has caused you to send it twice.

Said the wrong thing at a function
Maybe you had one too many, or you just got a little out of your depth, or you weren’t quite sure if the other person is joking around with you. Whatever, you make a quip or let a naughty word inappropriately slip out, and in that second after, that pause lets you know that you’ve entered Faux Pas country. Time to change the subject or politely excuse yourself.

Answered “Are you busy?” with anything other than “yes”
In a client-provider situation, when the client asks if you’re busy, the only correct answer is yes. This lets them know that you’re successful and well worth the dollars they’re paying you. Telling them “it’s not too bad” or “actually, it’s pretty quiet at the moment” are both wrong answers. When in doubt, treat it like “how are you?” in a social situation – people don’t want to know that you burnt your toast or that you think you’re developing a serious addiction to edamame beans. You always answer “fine, thanks”.

What have you done that makes you cringe?

Some light relief for a short week

April 8th, 2010

Funny how a short week always feels harder to me than a normal one. I guess it’s the trying to cram five days into four, and in my case trying to do that while coming down from the sugar high that is Easter.

So I thought I’d share this with anyone who’s interested. My friend Josh Drummond is a comic book artist and journalist (he’s a stinkin’ good writer to boot). While looking for work recently he decided that a boring chronological CV/resume in Arial 10 wasn’t cutting it, so he turned it into a comic book. As you do.

So, for your entertainment: http://maverickcarter.deviantart.com/art/comic-book-resume-157047743

Five ways I conquer my weaknesses

March 17th, 2010

We all have weaknesses when it comes to productivity – especially with the myriad distractions when you have no boss but yourself, and you work from home. We all want to appear super-efficient, but we’re also only human, and working online it’s all too easy to lose focus.

Image: http://www.narrativetherapy.com.au/blog/

Sometimes I have to work harder to get going than I do on the actual work. This has always been a problem for me – I was always the “I’ve almost started!” kid when it came to homework. But I have never missed a deadline, so a lot of it comes down to knowing your weaknesses, and exploiting them where necessary.

So here are five tricks I’ve learned that work for me; feel free to disagree and give me something better to work with.

1) Get the slacking off out of the way first. When I switch on the computer, I look at my RSS feeds first, including the just-for-fun ones. Then I read my two main news sites. The idea is that I run out of temptation so I have no choice but to get on with the task at hand.

2) Use another web browser for work stuff. This is my favourite. I use Firefox usually, but when I have to look at client sites and do web research for work, I’ve been using Chrome. In Chrome, I have no bookmarks, no RSS feeds, and no saved sites – ergo, nothing to pull my attention away.

3) Take frequent breaks. I’m one of those people who works best in bursts, rather than for long stretches. I know when I can soldier on through, and when my attention has waned to the point that I read the same sentence over and over. That’s when I go and get another coffee or hang out the washing, ready to start again.

4) Do the easy work first. Lots of people say to get the hard stuff done first, but that’s not how I roll, baby. I like to ease myself in; by the time I get to doing the hard stuff, I’m in work mode and I can stay on-task better.

5) Religiously fill out my timesheet. I just use a notepad document for each project and log start/end times each day. It makes me very conscious that it’s work time – and I can see how long it is between bouts of work, which is often a good kick in the pants. It’s vital to do proper timesheets anyway if, like me, you charge by the hour, but this way I’m using it to my advantage.

Any other good tips?

Tempting gadgetry

March 2nd, 2010

I like technology, but I’m not one of those people who runs screaming for my nearest electronics shop when the newest gadget comes out. For instance, I like to keep my phone and mp3 player separate. I don’t know what I’d use an iPad for. The gadget (if you could call it that) in my house that excites me the most is our Bialetti coffee pot.

Image: http://www.textually.org/textually/archives/2008/06/

But the LiveScribe is different. LiveScribe is giving me intense, unrivalled feelings of *WANT*.

It has a pen with embedded digital recorder and computer which, when used with special paper, records what it’s writing for later upload, and syncs those notes with what’s been recorded. For writers, especially those w

ho do a significant amount of interviewing, this could change the world. It’s so much easier to engage in a conversation if you’re not frantically scribbling at the same time, hence why dictaphones became popular. But the joy of these is that it’s nice and discreet, not a box sitting on the table and intimidating your subject. And for someone like me who struggles sometimes to decipher their own scrawl, it would save a lot of time and confused squinting.

Not to mention that every time I used it, I’d feel like I was in James Bond or Get Smart.

You might wonder what rock I’ve been living under, given that according to Wikipedia this product has existed since 2005. In my defence, I live in New Zealand, and unless they’re

from a huge corporation, we often don’t hear about things until long after they’re old news. Even in this world of instant information.

Passion, what is that?

February 4th, 2010

The writing world, whatever the industry, is a strange place. You’ll always find certain types of people: those who are there but who really shouldn’t be; those who are fabulous at what they do and everyone knows it; those who see themselves as ar-teests (like the ‘ack-tors’ you see in amateur theatre groups); and those who like it fine, but who are happy to muddle along as long as they’re keeping food on the table, and don’t have aspirations of being the next [insert big-name author here].

Passion in one’s work is something I’ve thought about a lot in recent years. Do you have to have it to do a good job? I don’t think so. When I was younger and trying to choose a career path, it was stressful because I didn’t know what I was really passionate about, but felt under pressure not to spend a working life doing something I didn’t leap out of bed each morning with a fire, a joyful desperation, to get on with. With each birthday, that idealism has sapped away and been replaced with a more realistic view.

It is important that you at least like what you do. I like writing a lot. I like editing better (geeky as it is, nothing quite compares to the little rush I get from fixing a misplaced apostrophe, or correcting a clunky sentence). But I’m very happy to be doing writing, and I think that shows in my work. I’ve had office jobs that I really didn’t care about, and that also showed. You can’t love everything you write about, but as long as you at least like the process, that’s plenty. When I can combine something that I am passionate about (dog behaviour, animal welfare) with writing, that rocks, and I smile.

There will be people who think that without that elusive great passion, you have no business to be writing. I disagree. It’s cool if you’re one of those people who can make a career out of their passion, but it’s also good to be someone who can stop when they’re finished, step away from the computer, and go and do something else they love, without making their work the feature of their life. After all, if you want your house painted, you don’t hire Picasso.

Why are we not content with web content?

December 28th, 2009

Recently I’ve been reading a lot of arguments in blog comments about the proliferation of web content, and why it brings down the reputation of everyone who writes on the internet.

A lot of the vitriol is directed at so-called ‘content mills’, those sites to which almost anyone can contribute almost anything, sometimes receiving a small (very small) payment for their efforts. Those sites contain a great deal of information, some good, some not so much. The argument against these sites is that it makes writers lazy, they earn three bucks for 15 minutes’ worth of Googling and rewriting what they find, and people shouldn’t get paid so little for writing, anyway. It’s not enough to live on! As well, a lot of people seem to have an idea that because of the nature of web writing (short sentences, bullet points, just give them the basic information without getting lyrical), good writing on teh interwebs is in short supply.

To me, this whole argument is ridiculous and frustrating. The writing community has a huge snobbery contingent. This has probably been true since language was scratched on stones in ancient civilisations.

People, listen. Just because it’s short, to-the-point, and is easy to digest, does not mean that a writer can’t get a point across, and do it well. Hemingway was famously able to tell a whole story in just six words: For sale: baby shoes, never worn. No, we are not all Hemingway (which is probably just as well, the world couldn’t handle that many emos). Yes, there is a lot of drivel on the internet. That is why at school we’re taught to critically analyse texts. Yes, great, informative, to-the-point writing can be found on the internet.

I fully believe that as more writers take the plunge and get into the web writing biz, the overall quality of this very new medium will get better and better. Maybe the snobbery against those who write primarily for the web will die out as the team gets stronger and more visible.

I suspect that too often the good web writing gets overlooked by this elitist group, because they seek crap writing to validate their point, consciously or subconsciously. Seek, and you shall find, as it were. Maybe if their efforts were focused more on ignoring the rubbish (do not feed the troll!) and constructively applauding the good, they might find less need to complain about the quality of web writing. What do you think?

Meeting up in the Big Smoke…or just Auckland

November 16th, 2009

Last week (Thursday), I headed up the road to Auckland, where I did some shopping and went and met up with a bunch of people from the Auckland web development community: www.meetup.com/aucklandweb/

It’s a bit like a mini-conference, you get to eat pizza and drink beer/Coke with a whole lot of people, but the best part is you don’t have the attendance fees that come with a conference (sidenote: I’ve often wondered how much of that goes on the bar tab for the closing night party).

Something I’ve noticed is that the more I’ve worked on this internetty stuff, the better I can chat with people, as well as follow what the speakers are on about. So not only do I benefit from the boundless networking opportunities afforded by a room full of potential copywriter employers, but I can actually learn a thing or two in the process.

Looking forward to the next one!

“Coming Soon” no excuse

November 10th, 2009

You’ve found a great design studio. They’ve come up with this awesome concept for a site to market your business. Exciting! They can have it done in just a few weeks, and then your site visitors will see your product or business for the high quality service it is.

But your designer reminds you that, to complete the project and get the site going live, you have to send them through some copy – information about you, your business, and your services. But you’re really busy. So late one night you knock out a few paragraphs for your homepage and a sentence or two about yourself, but you’re really tired and you have lots to do tomorrow. So you just write a sentence about your product or service, add ‘More information coming soon’, and email the document. You can always finish it properly when you’ve got an hour to spare. It’ll do for now.

Wrong.

It sounds crazy, but I’ve seen this on many occasions, and I bet you have too. Sites that are faultlessly designed actually have no useful information on them, although the owner has obviously intended to add in some eventually. I don’t know if they ever got round to it though, because I’ve never visited any of those sites again to check.

It comes back to what I always tell people – you can have a beautiful site, faultlessly programmed, stuffed with cool effects, but if there’s nothing useful to give people, it ain’t gonna get you clients or sell your product.

Also bear in mind that search engines love copy, so you’ll achieve better rankings if there’s actually text in your site that’s relevant to the topic at hand.

So when you set up, or redesign, a website, do make sure it’s all finished before it goes live. Don’t waste time and potential conversions on your intention to do it later, just take the time and get it done, whether you do it yourself or bring in professional help.

Most annoying words

November 5th, 2009

I saw an article a few weeks ago about people’s most despised words. Apparently, ‘whatever’ was voted the most annoying word by about 50% of respondents in a US poll. I don’t have a problem with it, but I have got in trouble for using it when I couldn’t be bothered finishing an argument before (oops – must try harder).

So to follow up my words I like, here are some (or their uses) I don’t:

1) ‘Of’ used incorrectly. It’s should have, or should’ve, people. Not should of. I know it’s a common dislike, but I don’t always have to be different.

2) ‘Gay’ to mean something someone dislikes. It just annoys me.

3) Most business speak. This includes words like ‘synergy’, ‘moving forward’, ‘stakeholders’, ‘strategic development’, and dozens of others that make me twitch.

4) ‘Literally’ when people are exaggerating or using metaphor. You’re literally starving? Someone call World Vision! You literally died of embarrassment? Aaaah! Zombies!

A lot of people I know hate the word ‘moist’ (mind, meet gutter) but I don’t really. It makes me think of cake, and I like cake. Especially moist chocolate cake.

5 words I love

November 2nd, 2009

I think most people who write have some favourite words. In the interests of putting a little of myself out there (and, let’s face it, getting a new blog post up), these – in no particular order – are 5 words that I don’t necessarily use as much as I should or would like to:

1) Defenestrate – I learned this from Facebook’s Super Poke application a year or two ago, and still haven’t found an opportunity to slip it into conversation. It means ‘to throw out of a window’.

2) Troglodytic – a posh way to say ‘knuckle-dragging’. Ideal for describing some rugby fans and university students.

3) Pus – gross I know, but it’s so descriptive. What else could you possibly call that goo that oozes from an infection? (Note: ‘Ooze’ is also brilliant)

4) Zest – up there with ‘zing’. Both words just sound, and feel, kind of cool.

5) Rudimentary – For some reason, it just amuses me. And I haven’t even seen Galaxy Quest.

Back into it

October 22nd, 2009

I’ve had a tough time sorting myself out after Sydney. After getting home, I spent most of that week recovering from some unpleasant bug (which, fortunately, didn’t rear its head until the day after the Web Directions South conference – though it did cut into a significant amount of my holiday time) and trying to find things I’d stashed in safe places. In the last week, I’ve been busy making contact with people I met at the conference.

It was definitely an interesting couple of days. Even though I never went with the expectation of learning anything directly useful as I’m neither designer nor programmer, it was a golden opportunity to learn more about what goes on behind the scenes in web development, before I get to see anything. Now I know what AJAX is, picked up some customer service tips, and sneaked a glimpse into the pervasiveness of computing in the next few years.

Social media came up a lot as well, and as I think it’s likely to grow massively in the next few years, it was definitely worthwhile to hear various people’s takes on that area of the web.

So, lesson learned: everything can be of some use, provided you’re willing to look beyond the obvious and have a look at what’s lurking below the surface.

Conferencing it up in Sydney

October 4th, 2009

From 8-9 October, I’m going to be at Web Directions South in Sydney. I’m super excited about it – it’s the first web conference I’ve been to, and my first visit to Sydney. One of the awesome things about self-employment is having the freedom to take a couple of days after, to go and check out the place, and happily mix business with pleasure. It’s embarrassing that, despite growing up in New Zealand, I’ve been to Europe several times but until this year had never ventured into Australia (apart from a couple of stopover, feed-the-wallaby trips to Brisbane as a kid).

The conference itself looks like it’ll be good – networking opportunities, and the chance to learn lots of new things to drop in at dinner parties – and maybe even use in my work ;-)

Apostrophe Abuse

September 18th, 2009

Apostrophe Abuse

I love this. Thank you, twittch.com