The other day, a direct mail letter arrived in our mailbox for ‘the householder’. It was for a storage company who, having somehow got wind of the real estate agent’s sign on our fence, were pitching their facility and packaging services. Maybe they go through the ‘for sale’ ads, I don’t know, but it was a good idea – though I think I could have done a better job on the sales letter.

Trouble is, it’s actually our neighbours who are selling. It’s easy to see how the mistake happened; we’re number 7 and our neighbours are 7A, the property having been subdivided sometime in the ’80s. But if you’re going to market directly to those who are likely to need your services sometime in the near future – and if not, then why? – it’s worth double-checking to make sure it’s going to the right potential customer.

Otherwise, it might instead end up with someone who just writes a blog post mocking your mistake.

This entry was posted on Thursday, August 4th, 2011 at 4:31 am and is filed under Business, Musings. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.