I’ve just started learning to sew. I got a cheap-secondhand-but-extremely-good-quality sewing machine, and harbour dreams o
f one day having a wardrobe full of fantastic clothes that I made all by myself. I have a long way to go.
But – and yes, this is one of those blog posts where you relate your topic to something apparently unrelated – I started thinking about ways in which writing, especially copywriting, is like sewing. Some of my thoughts:
- The preparation takes longer than the project. Like the rigmarole of washing fabric, pressing it, cutting out your pieces, and pinning or basting them together before you stitch them, there’s so much to be done before you start writing. Research, planning, brainstorming – but do it right, without cutting corners, and that’s how you do a good job.
- There’s a lot to learn at the start, then it’s just building on what you know. Once you know about seams, grains, tensions, fabric types, interfacing, and machine feet, it’s just a matter of practice. Copywriting is a different beast from other types of writing – but once you learn about target audiences, the power of persuasion, how to think like your reader, and what’s most appropriate for the job at hand, all you need to do is use those skills until they’re second nature, and never stop learning.
- You’ll start paying attention to examples everywhere. These days, I can’t look at a top someone’s wearing without taking note of the seaming, dart placement, and tailoring. I also can’t read a billboard or sales letter without looking at how they’ve phrased their sentences, and figuring out why. And I’ve learned a lot by doing that; it’s perversely fun to find an example of poor writing and pick holes in why I wouldn’t do it like that.
- The finishing touches are very important. You can’t just stitch up some bits of fabric and start wearing it. Seams need to be pressed and finished, and threads need to be clipped. Likewise writing – you can’t just stop typing and find it finished. It needs reading thoroughly, replacing words that don’t work, refining sentences that could be that much snappier. Then it’s done.
- You finish one project, you’re itching for the next. Enough said, really.