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Why are we not content with web content?

Monday, December 28th, 2009

Recently I’ve been reading a lot of arguments in blog comments about the proliferation of web content, and why it brings down the reputation of everyone who writes on the internet.

A lot of the vitriol is directed at so-called ‘content mills’, those sites to which almost anyone can contribute almost anything, sometimes receiving a small (very small) payment for their efforts. Those sites contain a great deal of information, some good, some not so much. The argument against these sites is that it makes writers lazy, they earn three bucks for 15 minutes’ worth of Googling and rewriting what they find, and people shouldn’t get paid so little for writing, anyway. It’s not enough to live on! As well, a lot of people seem to have an idea that because of the nature of web writing (short sentences, bullet points, just give them the basic information without getting lyrical), good writing on teh interwebs is in short supply.

To me, this whole argument is ridiculous and frustrating. The writing community has a huge snobbery contingent. This has probably been true since language was scratched on stones in ancient civilisations.

People, listen. Just because it’s short, to-the-point, and is easy to digest, does not mean that a writer can’t get a point across, and do it well. Hemingway was famously able to tell a whole story in just six words: For sale: baby shoes, never worn. No, we are not all Hemingway (which is probably just as well, the world couldn’t handle that many emos). Yes, there is a lot of drivel on the internet. That is why at school we’re taught to critically analyse texts. Yes, great, informative, to-the-point writing can be found on the internet.

I fully believe that as more writers take the plunge and get into the web writing biz, the overall quality of this very new medium will get better and better. Maybe the snobbery against those who write primarily for the web will die out as the team gets stronger and more visible.

I suspect that too often the good web writing gets overlooked by this elitist group, because they seek crap writing to validate their point, consciously or subconsciously. Seek, and you shall find, as it were. Maybe if their efforts were focused more on ignoring the rubbish (do not feed the troll!) and constructively applauding the good, they might find less need to complain about the quality of web writing. What do you think?

5 words I love

Monday, November 2nd, 2009

I think most people who write have some favourite words. In the interests of putting a little of myself out there (and, let’s face it, getting a new blog post up), these – in no particular order – are 5 words that I don’t necessarily use as much as I should or would like to:

1) Defenestrate – I learned this from Facebook’s Super Poke application a year or two ago, and still haven’t found an opportunity to slip it into conversation. It means ‘to throw out of a window’.

2) Troglodytic – a posh way to say ‘knuckle-dragging’. Ideal for describing some rugby fans and university students.

3) Pus – gross I know, but it’s so descriptive. What else could you possibly call that goo that oozes from an infection? (Note: ‘Ooze’ is also brilliant)

4) Zest – up there with ‘zing’. Both words just sound, and feel, kind of cool.

5) Rudimentary – For some reason, it just amuses me. And I haven’t even seen Galaxy Quest.

I’m glad I’m not a PR lackey for…

Thursday, September 17th, 2009

I used to work in PR. If we knew a positive story about us was going to be on the news, the team would crowd around the 14″ with bad reception in the boss’s office, bursting with pride over a job well done. If it was not such a good story, we’d go into full damage-control mode and hope that the boss would know what to do. I’m pleased not to be in that industry any more, mainly because I like what I’m doing now. But I like watching the news for incidents with people and organisations so I can say, “man, I’m glad I don’t do PR for them.” Some that spring to mind:

1. The University of Otago. In the last 12 months the vast majority of their mentions in the news has been to do with murderous economics tutors and alcohol-fuelled student riots.

2. Kanye West. Whether the MTV thing was a hoax or not, he’s always pissing people off one way or another. It would be a never-ending, thankless job.

3. Wanganui/Whanganui mayor Michael Laws. See comment about Kanye West (less the part about MTV).

4. The All Blacks. The best PR they can get is to win. That’s not something they’ve been doing lately.

5. The Government. Choose a nation. Damned if you do, damned if you don’t.

Frequently Asked Questions…why?

Thursday, August 27th, 2009

Something that business owners might want to think about when they’re building or redesigning a website is why they have FAQ pages.

You come across them all the time, and usually they contain a lot of the most basic information that could so easily be included in decent copy.

Internet users have notoriously short attention spans, and putting useful information into a section in your FAQs isn’t always a good choice. Only the most dedicated will plow that far into your site – most will simply hit the back button and look elsewhere.

Of course, if you have so many questions that to answer them all in your body copy will turn your site into a lumbering beast, an FAQ page is probably not such a bad idea.

But it never hurts to ask yourself why your copy isn’t already answering your clients’ potential questions.

Everything in moderation…including moderation

Monday, July 6th, 2009

Because I’m a modern girl, and because of the industry I work in, I read a lot of internet forums and blogs. It’s great to read individuals sharing ideas and debates that span continents, whether I agree with them or not, and see how everyone expresses their thoughts. Some posts are hilarious, some offer brand new perspectives, others are downright poorly thought out and make me want to beat their owner with a heavy dictionary.

What really frustrates me is moderation. I do see the need for it in some situations; when spammers get into the comments, when people risk committing libel. But it does bug me to read a slew of comments berating someone for an inflammatory posting and not to be able to judge for myself because the posting is gone.

I think moderators can be a bit click-happy. Even if a comment seems likely to cause upset to the original poster/blogger, I wish (in most cases) it would be allowed to remain. Some might think that’s pretty callous of me but firstly, if you post on the internet you open yourself up to people having – and sharing – opinions about you, fair or not; and secondly, if you post on the internet, you should have some degree of accountability for what you post. So if you post something that marks you out as a complete arsehole, it should remain for all the world to see.

The security and anonymity you get behind a computer screen means that people do often say things online they wouldn’t have the guts to say to someone’s face. Maybe those people might think twice if they knew that their vomit might actually be kept.

Wording

Monday, June 29th, 2009

I always like a good political debate, especially when it’s bitching about wording, so I’m enjoying the current discussion around New Zealand’s latest referendum.

The short version of the story is that a couple of years ago, lawmakers decided to close a loophole in the Crimes Act that allowed the use of ‘reasonable force’ against children, which had been used a number of times to acquit people accused of abusing children. The public became concerned that a disciplinary smack by caring parents would become a criminal act. So an expensive and non-binding citizen’s initiated referendum is about to get underway.

Here’s the thing. The question for the referendum is “Should a smack as part of good parental correction be a criminal offence in New Zealand?” I love this. It’s a great example of how wording can skew public opinion to satisfy a particular agenda; namely, the agenda of those who see the government as attempting to interfere in their parenting methods.

Careful crafting ensures that the maximum number of people who bother to vote will do so with a ‘nay’ – but it’s no gauge of public opinion. If NZers were asked, “should parents in New Zealand be allowed to beat their children without recrimination?” you’d still get the same result. It doesn’t mean that people agree with parents smacking children or not, and misses the point of the loophole being closed in the first place.

What this question fails to define is what constitutes a smack and what constitutes good parental correction, not to mention how serious a criminal offence such a smack would be. In other words, the question raises more questions than it answers.

And if you look at the question hard enough, is it the parents doing the correcting, or is the smack part of correcting our parents? That’s a whole new referendum.

I take it back

Wednesday, June 24th, 2009

Maybe I was being a bit hard on myself in that last post (many moons ago) when I described myself as a ‘technology philistine’. After all, how can someone who works with websites not have some sort of attraction to technology?

I intuitively figured out Vista’s nifty folder navigation – much to the amazement of my partner Mr Web Developer who, for months, had been blissfully ignorant that there are now dropdowns. For years I’ve corrected spelling, punctuation and grammar mistakes in Wikipedia (though that’s more to do with my lack of tolerance for what I call the apos-tastrophe). For a brief period in my life I even used Linux.

Maybe it’s just that, as a Gen Yer, I’m very aware that we’re a guinea pig generation as far as this brave new world is concerned. We’re still mixing old technologies and new, but increasingly old ways are being phased out in exchange for some that are less tried-and-tested. Nobody really knows what happens to all that personal information that’s floating around in cyberspace, or who has rights to it, and how it can be used. That makes me a little uneasy.

I still haven’t started using Twitter.

This Twitter thing

Wednesday, March 25th, 2009

I’m a technology philistine and I don’t see the point of Twitter.

Admittedly, I’m often one of the last to catch on to new technology phenomena: for years I shied away from iPods, and I’m still using a cellphone bought in 2004 (and have only just been convinced it’s time to replace it), but it’s going to take a lot of convincing to get me to see Twitter in the way that the rest of the world seems to.

For that reason, this blog was interesting reading for me. I have actually checked out Twitter, and I’ve found it to be largely vacuous drivel. Maybe I’m just not given to philosophising but I can go for days without updating my Facebook status if I don’t have anything to update people on, so I’m not sure how I could do it several times a day. “I’m eating raspberry jam on toast for breakfast.” “The coffee this morning is nice and strong”. “I’m doing some real work – woohoo!” “I think I need another coffee.”

I’ll never say never. But I still think I need some more convincing.

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