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	<title>Butterfly Copywriting</title>
	<link>http://www.butterflycopywriting.com</link>
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		<title>Tempting gadgetry</title>
		<description><![CDATA[I like technology, but I&#8217;m not one of those people who runs screaming for my nearest electronics shop when the newest gadget comes out. For instance, I like to keep my phone and mp3 player separate. I don&#8217;t know what I&#8217;d use an iPad for. The gadget (if you could call it that) in my [...]]]></description>
		<link>http://www.butterflycopywriting.com/tempting-gadgetry?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Passion, what is that?</title>
		<description><![CDATA[The writing world, whatever the industry, is a strange place. You&#8217;ll always find certain types of people: those who are there but who really shouldn&#8217;t be; those who are fabulous at what they do and everyone knows it; those who see themselves as ar-teests (like the &#8216;ack-tors&#8217; you see in amateur theatre groups); and those [...]]]></description>
		<link>http://www.butterflycopywriting.com/passion-what-is-that?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Why are we not content with web content?</title>
		<description><![CDATA[Recently I&#8217;ve been reading a lot of arguments in blog comments about the proliferation of web content, and why it brings down the reputation of everyone who writes on the internet.
A lot of the vitriol is directed at so-called &#8216;content mills&#8217;, those sites to which almost anyone can contribute almost anything, sometimes receiving a small [...]]]></description>
		<link>http://www.butterflycopywriting.com/web-content?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Versus Research</title>
		<description><![CDATA[I rewrote the copy for each page on this site for a New Zealand market research company. The new copy matches the feel of the site design, and provides the information a potential client might look for, without providing too much confusing technical detail. ]]></description>
		<link>http://www.butterflycopywriting.com/portfolio-versus-research?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Meeting up in the Big Smoke&#8230;or just Auckland</title>
		<description><![CDATA[Last week (Thursday), I headed up the road to Auckland, where I did some shopping and went and met up with a bunch of people from the Auckland web development community: www.meetup.com/aucklandweb/
It&#8217;s a bit like a mini-conference, you get to eat pizza and drink beer/Coke with a whole lot of people, but the best part [...]]]></description>
		<link>http://www.butterflycopywriting.com/auckland-web-meetup?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>&#8220;Coming Soon&#8221; no excuse</title>
		<description><![CDATA[You&#8217;ve found a great design studio. They&#8217;ve come up with this awesome concept for a site to market your business. Exciting! They can have it done in just a few weeks, and then your site visitors will see your product or business for the high quality service it is. 
But your designer reminds you that, [...]]]></description>
		<link>http://www.butterflycopywriting.com/copy-coming-soon?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Most annoying words</title>
		<description><![CDATA[I saw an article a few weeks ago about people&#8217;s most despised words. Apparently, &#8216;whatever&#8217; was voted the most annoying word by about 50% of respondents in a US poll. I don&#8217;t have a problem with it, but I have got in trouble for using it when I couldn&#8217;t be bothered finishing an argument before [...]]]></description>
		<link>http://www.butterflycopywriting.com/annoying-words?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>5 words I love</title>
		<description><![CDATA[I think most people who write have some favourite words. In the interests of putting a little of myself out there (and, let&#8217;s face it, getting a new blog post up), these &#8211; in no particular order &#8211; are 5 words that I don&#8217;t necessarily use as much as I should or would like to:
1) [...]]]></description>
		<link>http://www.butterflycopywriting.com/5-words-love?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Back into it</title>
		<description><![CDATA[Web Directions South 2009, and what I learned.]]></description>
		<link>http://www.butterflycopywriting.com/back-into-it?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Conferencing it up in Sydney</title>
		<description><![CDATA[From 8-9 October, I&#8217;m going to be at Web Directions South in Sydney. I&#8217;m super excited about it &#8211; it&#8217;s the first web conference I&#8217;ve been to, and my first visit to Sydney. One of the awesome things about self-employment is having the freedom to take a couple of days after, to go and check [...]]]></description>
		<link>http://www.butterflycopywriting.com/conferencing-sydney?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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