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	<title>Butterfly Copywriting</title>
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		<title>Wintec Circle</title>
		<description><![CDATA[I wrote website copy for the newly-formed Wintec Circle, an association for Waikato Institute of Technology alumni, to explain the function of the Circle as well as the benefits of joining. ]]></description>
		<link>http://www.butterflycopywriting.com/portfolio-wintec-circle?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>LV Park</title>
		<description><![CDATA[LV Park, a Hamilton-based home building company, needed new copy to persuade potential customers to choose them over the many other building companies around.]]></description>
		<link>http://www.butterflycopywriting.com/portfolio-lv-park?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Writing copy for other audiences</title>
		<description><![CDATA[Like most people who work freelance, I get my share of work from clients in other countries. Compared to a lot of languages, English is pretty standard among native speakers &#8211; sure, there are different accents, and some words are different, and the spelling varies &#8211; but the differences between, say, New Zealand English and [...]]]></description>
		<link>http://www.butterflycopywriting.com/blog-writing-copy-other-audiences?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Photographique</title>
		<description><![CDATA[Photographique are Auckland-based wedding and portrait photographers, who asked me to create shiny new copy to go with their brand-new website design.]]></description>
		<link>http://www.butterflycopywriting.com/portfolio-photographique?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>What your copywriter wants to know</title>
		<description><![CDATA[Imagine you&#8217;re a designer and your client says, &#8220;I want a cool font and I want my site/business card/logo to stand out.&#8221; It&#8217;s not a lot to go on, right? You&#8217;ll want to know all kinds of other things: what their competitors are doing so you can make it stand out from theirs, what the [...]]]></description>
		<link>http://www.butterflycopywriting.com/blog-what-your-copywriter-wants-to-know?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Great marketing idea, shame about the execution</title>
		<description><![CDATA[The other day, a direct mail letter arrived in our mailbox for &#8216;the householder&#8217;. It was for a storage company who, having somehow got wind of the real estate agent&#8217;s sign on our fence, were pitching their facility and packaging services. Maybe they go through the &#8216;for sale&#8217; ads, I don&#8217;t know, but it was [...]]]></description>
		<link>http://www.butterflycopywriting.com/blog-great-marketing-idea?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>This is what I keep telling people</title>
		<description><![CDATA[My dad likes to send me news articles. Often they&#8217;re about strange studies on dog behaviour. Others are about (the disturbingly frequent) remakes of TV shows from my childhood. The latest one he sent me was this, a BBC News article that suggests poor spelling costs businesses revenue. I&#8217;ve said this for years. Poor writing [...]]]></description>
		<link>http://www.butterflycopywriting.com/blog-spelling-mistakes-cost-money?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>365 Photos &#8211; an update</title>
		<description><![CDATA[I&#8217;ve been doing my Project 356 photo challenge for six months now. I&#8217;m pleasantly surprised by how I&#8217;m going, and have scattered some of my favourites through here. When I first started the challenge on 1 January, I was sure I&#8217;d get bored and give up sometime around March at the latest. But I&#8217;ve made [...]]]></description>
		<link>http://www.butterflycopywriting.com/blog-365-photos-update?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Why a change really is as good as a break</title>
		<description><![CDATA[We just spent the weekend rearranging our office space. Not my favourite way to spend a weekend, but in the last couple of weeks we&#8217;ve both found that we&#8217;ve been really unproductive: we&#8217;ve been working in a mess of coffee cups and scrap paper, and with the weather getting colder, it&#8217;s not conducive to getting [...]]]></description>
		<link>http://www.butterflycopywriting.com/blog-new-office?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Write Copy, Make Money by Andy Maslen</title>
		<description><![CDATA[This has to be one of the best no-nonsense titles I&#8217;ve ever seen. A reader picks it up and thinks, what do I want to do? Write copy and make (more) money. Maybe this will help? It will. I&#8217;ve been wanting to check this book out for a while now; Write to Sell was the [...]]]></description>
		<link>http://www.butterflycopywriting.com/blog-write-copy-money-andy-maslen?utm_source=RSS+Feed&#038;utm_medium=feed&#038;utm_campaign=Butterfly+Copywriting+Blog</link>
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