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	<title>Butterfly Copywriting</title>
	<link>http://www.butterflycopywriting.com</link>
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		<title>Winter viruses: none shall pass!</title>
		<description><![CDATA[One of the joys of self-employment is that when you first feel the niggle of a winter malady coming on, you can launch a pre-emptive strike to ward it off, employing tactics that would be completely inappropriate for a public workplace. Need to stay warm? Ditch the nice clothes, and stay in your pajamas, or [...]]]></description>
		<link>http://www.butterflycopywriting.com/winter-viruses-pass?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Native bird love</title>
		<description><![CDATA[Environment Waikato, the council responsible for environmental issues in my region, are working on a great project that&#8217;s making me very happy. Photo: http://commons.wikimedia.org/wiki/File:NewZealandTuiOnFlax_brightcrop.jpg The Hamilton Halo project has been working hard to bring back native New Zealand birds, such as the tui and bellbird, into Hamilton&#8217;s suburbs. Apparently these birds, tui especially, used to [...]]]></description>
		<link>http://www.butterflycopywriting.com/native-bird-love?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Indepth Forensic</title>
		<description><![CDATA[This Hamilton-based firm of forensic accountants needed copy that helped visitors understand how the company could help, and which kept them on the site. The copy is easy to understand for a layperson, and provides compelling reasons to choose Indepth Forensic for financial services.]]></description>
		<link>http://www.butterflycopywriting.com/portfolio-indepth-forensic?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Stupid things I&#8217;ve done in the line of duty</title>
		<description><![CDATA[You know that sinking, tight-throat feeling when you realise you&#8217;ve done something really stupid and avoidable and there&#8217;s nothing you can do about it? I&#8217;m guilty of all of these: Got the person&#8217;s name wrong at the top of an email There are variations on this. You might be sending an identical email to a [...]]]></description>
		<link>http://www.butterflycopywriting.com/stupid-line-duty?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Some light relief for a short week</title>
		<description><![CDATA[Funny how a short week always feels harder to me than a normal one. I guess it&#8217;s the trying to cram five days into four, and in my case trying to do that while coming down from the sugar high that is Easter. So I thought I&#8217;d share this with anyone who&#8217;s interested. My friend [...]]]></description>
		<link>http://www.butterflycopywriting.com/some-light-relief?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Five ways I conquer my weaknesses</title>
		<description><![CDATA[We all have weaknesses when it comes to productivity &#8211; especially with the myriad distractions when you have no boss but yourself, and you work from home. We all want to appear super-efficient, but we&#8217;re also only human, and working online it&#8217;s all too easy to lose focus. Sometimes I have to work harder to [...]]]></description>
		<link>http://www.butterflycopywriting.com/ways-conquer-weaknesses?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Tempting gadgetry</title>
		<description><![CDATA[I like technology, but I&#8217;m not one of those people who runs screaming for my nearest electronics shop when the newest gadget comes out. For instance, I like to keep my phone and mp3 player separate. I don&#8217;t know what I&#8217;d use an iPad for. The gadget (if you could call it that) in my [...]]]></description>
		<link>http://www.butterflycopywriting.com/tempting-gadgetry?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Passion, what is that?</title>
		<description><![CDATA[The writing world, whatever the industry, is a strange place. You&#8217;ll always find certain types of people: those who are there but who really shouldn&#8217;t be; those who are fabulous at what they do and everyone knows it; those who see themselves as ar-teests (like the &#8216;ack-tors&#8217; you see in amateur theatre groups); and those [...]]]></description>
		<link>http://www.butterflycopywriting.com/passion-what-is-that?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Why are we not content with web content?</title>
		<description><![CDATA[Recently I&#8217;ve been reading a lot of arguments in blog comments about the proliferation of web content, and why it brings down the reputation of everyone who writes on the internet. A lot of the vitriol is directed at so-called &#8216;content mills&#8217;, those sites to which almost anyone can contribute almost anything, sometimes receiving a [...]]]></description>
		<link>http://www.butterflycopywriting.com/web-content?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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		<title>Versus Research</title>
		<description><![CDATA[I rewrote the copy for each page on this site for a New Zealand market research company. The new copy matches the feel of the site design, and provides the information a potential client might look for, without providing too much confusing technical detail. ]]></description>
		<link>http://www.butterflycopywriting.com/portfolio-versus-research?utm_source=RSS+Feed&amp;utm_medium=feed&amp;utm_campaign=Butterfly+Copywriting+Blog</link>
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