Something that business owners might want to think about when they’re building or redesigning a website is why they have FAQ pages.
You come across them all the time, and usually they contain a lot of the most basic information that could so easily be included in decent copy.
Internet users have notoriously short attention spans, and putting useful information into a section in your FAQs isn’t always a good choice. Only the most dedicated will plow that far into your site – most will simply hit the back button and look elsewhere.
Of course, if you have so many questions that to answer them all in your body copy will turn your site into a lumbering beast, an FAQ page is probably not such a bad idea.
But it never hurts to ask yourself why your copy isn’t already answering your clients’ potential questions.
