Forever Young
February 2009
Forever Young is a cosmetic surgery practice based in Los Angeles. I was asked to rewrite the copy on the Procedures pages as part of some site maintenance.
The Procedures pages were originally a mix of relatively informative copy and producers’ press releases. I decided that all the pages needed the information presented in the same way, and decided to write it in a question-and-answer format. To help increase time on site, I ensured that links to related procedures were included.
For the procedures that contained little supplied information, I did my own research, asking the questions that I would if I were considering the procedure myself.
This was an interesting and educational project – I enjoy working on pieces that give me the chance to learn something new!
