The Outdoor Media Association of New Zealand (OMANZ)
This project was one I worked on with Auckland-based agency Ice Interactive.
The Outdoor Media Association of New Zealand, or OMANZ, is the professional industry body that represents outdoor media display companies, such as those that own billboards. The purpose of this site is to explain what OMANZ does, and provide resources to industry professionals such as media buyers, as to the value of out-of-home (OOH) advertising.
I was brought on board to help complete the copy for this site after another copywriter had begun it, based on copy that had been supplied. My challenge was to ensure the copy was friendly and informative, while remaining professional, and that it matched the style and tone of the copy that had already been written.
