Versus Research
I was hired to rewrite the copy for Versus Research as part of a redesign by Black Sheep Creative, following a change in management for the company.
The new manager didn’t feel that the website reflected her vision for the company, and didn’t feel that the copy worked. It was highly technical and it went into too much detail, which didn’t make for compelling reading for potential clients.
I rewrote the copy on every page of the site, adding SEO keywords as necessary, and cutting back the technical detail. By providing slightly less copy that is more informative and easier to read, the reader is much more likely to find the information they’re looking for – and understand it when they find it!
