What’s Fresh
This site was a project I worked on with Timeshifting Interactive. It’s often hard to know what produce is actually in season, given the easy availability of imported produce or produce that’s spent months in cold store, so What’s Fresh was developed as a resource for shoppers. The information is based on New Zealand data, and this is the first such site in New Zealand.
I wrote all the copy on this site, and did much of the research into availability and information about the individual fruits and vegetables. The style is friendly, informal, and accessible, while ensuring that the copy remains informative and useful.
